case study
Jones Act Calculator
Maritime injury calculator with case value estimation.
01 the problem
Maritime injury victims need to understand their potential case value before contacting an attorney. Existing resources are generic legal pages with no interactive tools — just walls of text that don't answer the real question: how much is my case worth?
02 the solution
Built an interactive calculator that walks users through their injury details, employment info, and circumstances to produce a personalized case value estimate. The tool educates while it qualifies — by the time someone submits, they understand their rights and are ready to talk to an attorney.
03decisions & tradeoffs
Interactive calculator over static content
Legal SEO is a wall of text. A tool that answers 'how much is my case worth?' earns engagement and qualified leads.
Client-side calculation over server API
No PII stored, no HIPAA-adjacent risk. Calculator logic runs entirely in the browser.
Long-tail SEO over paid ads
Maritime injury is a low-volume, high-value niche. Organic content targeting specific Jones Act queries beats expensive broad-match PPC.
04 tech stack
Next.js
App Router with dynamic calculator logic
TypeScript
Type-safe calculation engine and form validation
Vercel
Edge-deployed for fast load times nationwide
SEO
Targeting long-tail maritime injury keywords
05 results
- 130+ monthly sessions with targeted maritime injury traffic
- Interactive calculator drives engagement beyond typical legal sites
- Attorney matching connects qualified leads with representation
- SEO-optimized content ranks for Jones Act-specific queries
06 client feedback
“We needed more than a landing page — we needed a tool that actually converts. The interactive calculator Alex built drives qualified leads that understand their case before they ever pick up the phone.”
Sarah K.
Managing Partner, Maritime Law